Case Study

Point Quest Group

Case Study

Framework Custom Builders

Case Study

aise

Leila Sohaing

Work

Approach

About

Contact

Case Study

Point Quest Group

Case Study

Framework Custom Builders

Case Study

aise

Brand Designer — Strategy, Identity & Positioning

I create visual identity systems rooted in strategic positioning—where business acumen and visual excellence work as one.

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SELECTED WORK

Point Quest Group

Identity system for a national education organization.

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Framework Custom Builders

Identity system for a luxury home builder.

Explore Case Study

aise

Award-winning identity for a conceptual skincare brand.

Explore Case Study

SELECTED WORK

Point Quest Group

Identity system for a national education organization.

Explore Case Study

Framework Custom Builders

Identity system for a luxury home builder.

Explore Case Study

aise

Award-winning identity for a conceptual skincare brand.

Explore Case Study

SELECTED WORK

Point Quest Group

Identity system for a national education organization.

Explore Case Study

Framework Custom Builders

Identity system for a luxury home builder.

Explore Case Study

aise

Award-winning identity for a conceptual skincare brand.

Explore Case Study

About

My approach combines strategic rigor with visual craft. With a background in business from France's #1 BBA program and training at award-winning agencies, I create brand systems that are both business-intelligent and beautifully executed.

Focus Areas — Positioning Strategy, Identity Systems

Learn More

Process Philosophy

Strategic Foundations

Grounding every brand decision in research, competitive insight, and audience understanding.

Cohesive Execution

Designing visual languages that translate seamlessly across digital, print, and beyond.

My process focuses on three pillars:

Systems Thinking

Building scalable identity systems that maintain clarity as organizations grow and evolve.

Process Philosophy

My process focuses on three pillars:

Strategic Foundations

Grounding every brand decision in research, competitive insight, and audience understanding.

Systems Thinking

Building scalable identity systems that maintain clarity as organizations grow and evolve.

Cohesive Execution

Designing visual languages that translate seamlessly across digital, print, and beyond.

Brand Designer & Strategist

leilasohaing@gmail.com ↗
LinkedIn ↗
Based in Paris — Open to remote work

Case Study

Point Quest Group

Case Study

Framework Custom Builders

Case Study

aise