Selected Work
Brand identity systems for education, real estate, and consumer brands.
Point Quest Group
A strategic rebrand bridging clarity, credibility, and human-centered design.
Point Quest Group
A strategic rebrand bridging clarity, credibility, and human-centered design.
Framework Custom Builders
A refined identity system positioning a luxury builder where architectural vision meets execution excellence.
Framework Custom Builders
A refined identity system positioning a luxury builder where architectural vision meets execution excellence.
aise
An award-winning, conceptual identity system where strategic minimalism becomes a mental health intervention disguised as skincare.
aise
An award-winning, conceptual identity system where strategic minimalism becomes a mental health intervention disguised as skincare.
Process Philosophy
Strategic Foundations
Grounding every brand decision in research, competitive insight, and audience understanding.
Cohesive Execution
Designing visual languages that translate seamlessly across digital, print, and beyond.
My process focuses on three pillars:
Systems Thinking
Building scalable identity systems that maintain clarity as organizations grow and evolve.
Process Philosophy
My process focuses on three pillars:
Strategic Foundations
Grounding every brand decision in research, competitive insight, and audience understanding.
Systems Thinking
Building scalable identity systems that maintain clarity as organizations grow and evolve.
Cohesive Execution
Designing visual languages that translate seamlessly across digital, print, and beyond.
Brand Designer & Strategist
leilasohaing@gmail.com ↗
LinkedIn ↗
Based in Paris — Open to remote work